Category Archives: Uncategorized

In today’s blogpost I would like to talk about Search Engine Optimisation. First thing first, what is a search engine? SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. (Searchengineland.com) SEOs has been a long time favourite way ofContinue reading “SEO, PPC, Analytics”

The Internet of things (IoT) is a system of interrelated computing devices, mechanical and digital machines provided with unique identifiers (UIDs) and the ability to transfer data over a network without requiring human-to-human or human-to-computer interaction. (Wikipedia) There are a few driving forces behind IoT and they are The rapid fall in cost of sensors and actuatorsContinue reading “Internet of Things”

In advertising and marketing communication, fourth screen, or sometimes third screen, refers to a small portable video screen such as a mobile phone or portable media player. (Wikipedia) In today’s post, I would like to address mobile marketing. So what is mobile marketing?It is a multi-channel, digital marketing strategy aimed at reaching a target audience on theirContinue reading “The third or maybe fourth(?) screen”

Today, I would like to address the matter of social media marketing that has went viral. So how did viral marketing come about? How does it start? Most viral issues start off with word of mouth. Word of mouth is considered content marketing and not direct marketing. Why is word of mouth so successful? VeryContinue reading “Viral marketing”

In this week’s post, I’d like to discuss the issues regarding the use of Social Media. I personally think that it is safe to say that social media heavily influence many different areas of the society in the current day. Let’s rewind back to the 90s for a bit. Back when we still had dialContinue reading “Social Media Marketing;Understanding your consumers”

First off, when it comes to the term “Digital Marketing” it was not frequently heard off and considered to be an unknown territory to most generations. There are a lot of confusion between Digital Marketing and content marketing. Before we get to other business, let’s straighten out this confusions first. What is content marketing? ContentContinue reading “The up and coming; Digital Marketing”